Online drugstores are the order of the day in the United States. If you do not know about them, they are nothing but pharmacies that sell drugs online. You can login to these pharmacies, shop your prescription drugs, pay for them and then, get them delivered at your doorstep. With Internet drugstores growing day after day, every other pharmacy is going online and more people are planning to venture into the business. You too can setup your online pharmacy if you know the rules of the trade. Here are a few guidelines to launch a successful online pharmacy:
1. Know the rules. Implement them. Online pharmacies are controlled and licensed by the FDA and the NABP. You need to have a license for your pharmacy to start selling drugs to people. Consult an already well-established businessman of the trade or an attorney to complete the legal procedures involved in setting up your online pharmacy. Stick to FDA’s conditions as only then you would be able to acquire your license. Authentication by FDA also means that your pharmacy is a reliable and reputed one.
2. Stellar service, cheaper prices: Be cheap on the prices, but not in your service. Customers come to you because online pharmacies are a great way to save money. So, don’t disappointment them. However, that does not mean you ought to sell illegal or expired or fake drugs. Be true to the business and sell what is legal and approved by the FDA. The most common complaint about an online pharmacy is its bad customer service. When you setup your own pharmacy, make it customer-friendly. Setup a full-fledged customer support team that is available 24/7 for the customer. Also, organize things in such a way that your customer is able to contact you via email, chat and phone.
3. User-friendly website. Secure payment processing. These two are a must if you want return customers for your pharmacy. Make your website extremely user-friendly and easy for the customer. Learn from successful shopping sites. Hire a developer who has experience in designing shopping/eCommerce sites. Your site should hook your customer to buy medications from you. So, ensure that every tool or widget in it works properly. Make the processing secure and payment friendly. Knowledgeable users would never buy from a site that has no proper payment processes. Make your site’s credit card processing is simple and effective.
4. Sell genuine stuff. Give complete information. Always sell medications that are genuine. You will be reputed for your authenticity. Give complete information on all the drugs sold on your site. Let the information be proper, from reliable, medical resources. Also, lock a deal with a shipping or mail carrier that is responsible and reputed. If you hire a newbie, chances are your pharmacy’s reputation will go down because of the shipping carrier’s flaws.